1st LEED gold certified car dealership opens in Rockwall, Texas

Toyota Of rockwall

For those of you not familiar with the Fort Worth/Dallas Metroplex (or if you live in Dallas it’s Dallas/Fort Worth…but what do they know), the area is like one big city managed by a couple of big city governments and an absurd number of smaller ones. It’s why the Dallas Cowboys haven’t actually been in Dallas since 1971 and yet nobody really seems to notice.

The city of Rockwall, Texas resides somewhere to the east of Dallas proper. Apparently, it is in an area that on my outdated map was labeled “Here there be monsters.” (I don’t travel much.) Rockwall is the county seat of Rockwall County. Rockwall is the smallest county in Texas, but also the one of the fastest growing counties in the whole United States. More importantly for this blog post, it is the home of Rockwall Toyota.

So, why would someone like me brave Dallas traffic to travel to a car dealership in a town I had never been to when I’m not in currently looking to buy a car? Well, this particular Toyota dealership holds a special place in the history of going green. This is the first Leed Gold Certified auto dealership on the planet, and after reading about it in the press room at Toyota I had to see for myself.

By nature I’m a bit skeptical about green businesses; even with certification it’s easy for a company to do the bare minimum to say they tried and then go about their business same as always. But never have I seen a business the extremes that Steve and Barbara Jackson have gone to with this dealership. This isn’t a marketing ploy with them, but a serious commitment.

It’s hard to know where to start but let me tell you right off the bat you haven’t lived until you walked into a men’s room with a digital camera and start taking pictures of the high tech waterless urinals. People just didn’t know how to react, but I couldn’t pass this up. As Ludwig Mies van der Rohe was fond of saying “God is in the details.” I hope it’s not sacrilegious to apply that to a men’s room. The cabinets, like the cabinets in the lobby, are made of recycled agricultural waste. The lights turn on and off automatically when you enter the room (a feature also common to all rooms in the facility) and the electronically controlled water saving water faucets are solar powered. Even the tile accents are made from recycled glass bottles.

The lobby is even more amazing. No VOC paints are used so there is no new car showroom smell. Furniture, cabinetry, wallpaper, even the floor mats are made from recycled and sustainable products. The lighting in the showroom senses when the room is lit by sunlight flowing in through the massive windows and automatically dims the lights to save power. They even have ceiling fans powered by solar panels on the roof. Skylights and windows provide natural lighting even in the climate controlled service areas. The bay doors into the service area open and close within 8 seconds to save energy.

The service bays and the parts department are connected by computer so that when a mechanic needs a part there are no forms or invoices to be filled out; In fact as much of the dealership communication that can be conducted paperless is.

Outside, the landscaping consists entirely of native plants. By using native plants, the amount of water, fertilizer, and pest control products used are greatly reduced. Four cisterns that are each bigger than my house collect water from the roof and from the condenser units for the air conditioning. These cisterns provide water for the landscaping and the car wash.

Green building techniques and materials were used throughout construction of the complex. The outside walls are made from recycled aluminum cans, and all waste materials from construction were recycled.

Environmentally friendly as commonly understood refers to nature and the outdoors. And I guess on a lot of levels, that’s the most important. I once worked for a defense contractor that employed some 10,000 people. Almost all of those employees were locked away 8 hours a day behind concrete walls with no windows, for national security reasons. The atmosphere was toxic, and I don’t just mean the WWII era asbestos in the building, but the burned out fluorescent baked state of mind that was a recognizable feature with anyone who had worked there more than a few months.

The commitment to the environment of Toyota of Rockwall extends not only to outside world, but also to their customers and employees. Air quality is carefully maintained throughout the facility with no VOC paint and concrete sealant, and airlock style entryways. Copiers and printers are sequestered away behind closed doors so that the toners and chemicals won’t contaminate the ecosystem of the building. Nearly every room is lit by sunlight during the day, and windows are made low enough that employees are able to see the outside from their desks.

Bike racks and showers are provided for the employees to encourage them to ride to work; not something you would expect from a car company. Employees are taught and encouraged to recycle and all the break rooms are provided with clearly marked recycle bins. Employees who carpool or drive hybrids to work are given special close in parking to encourage energy efficiency.

As I said, I’m not in the market for a car. As much as I wanted to drive one of the new hybrids off the lot, my beat up old Mercedes diesel (that I fill up with biodiesel) will have to hang in there a while longer until prize patrol shows up. But if you are in the market for a new car and you live within driving distance of Toyota of Rockwall it’s time to put environmental money where your mouth is. Toyota of Rockwall already has.


  1. The dealership is painted with a no VOC paint — Sherwin Williams Harmony brand, not low VOCs as noted in the article.

  2. Thanks. We’ll edit and correct it!

  3. Sorry about that. I was told that, and it slipped my mind.

  4. Excellent! It’s about time folks in Texas got away from
    big oil and Leed businesses are a good start. Bravo to
    the dealership!

  5. Thanks for the great write up, this was a really fun project to do with Steve and Barbra Jackson. I can tell you that we worked very hard to make sure that every design decision we made was sincere and done for the right reasons. If you’d like any additional information of the project feel free to contact me. Rick Ferrara, Gensler (Dallas).

  6. Just thought I’d mention that in addition to being a fantastically green place, they are the most friendly and considerate to top it off. We just bought our new car there and are just thrilled with the level of customer service!

  7. Steve and Barbara Jackson
    The place looks great we are so proud of what you accomplished. We hope to see ya when you come to Eldorado hills. Gabe is in San Antonio for his two week Air Force duty 1-10-09 and the next two weeks. We love all of you and keep you in our prayers.
    May God continue to bless you

  8. Great project!! love your commitment to green. Just curious about your parking lot. We have several LEED colors that can be used to color coat the asphalt.


  9. Steve and Barbara Jackson

    I was very pleased with what you had accomplished with the
    Leed Gold Certified Auto Dealership you have built. I just
    purchased a pre-owned truck from your dealership and have
    had nothing but trouble from a couple of your sales staff. When
    a salesman looks you in the eye and tells you something will be done and he has made the appointment on a specified date and then lies to you, is that the customer service you are providing for your customers! The truck that I purchased, I only received one key and to change the code on the entry pad your dealership wants to charge me $75.00, you should do that for free. I now have an entry system I can’t use because of the salesman’s greed
    because your dealership tried to sell this truck with 51 spots on top of the truck that sap had eaten down to the bare metal on the top and the hood. Customer service at Toyota Rockwall stinks!!

    Helen Smith

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