The news that Walmart is starting to offer organic and fair trade products prompted the Washington Post to publish this feature article about Walmart’s new image.
Wal-Mart is in the midst of overhauling its tightfisted image to win over shoppers searching for more than low prices. That effort has taken the company that built an empire on the principle of high volume and low costs into previously uncharted territory, into the realm of trendy apparel and organic food.
This is an interesting twist on the “big evil corporation” story. Once big corporations start offering organic products, what effect does this have on the smaller businesses that make a living selling organics? Is this what we’ve been waiting for? Now that organic products, co-ops, etc. are getting more support from big business, what does this imply? Good question.
We offer this take from TreeHugger, and you should of course read the full article on Walmart and organics from the Washington post here. Weâ€™d like to hear from you as well! Drop us a comment!