The 18Seconds Movement


In the last few weeks there have been some very interesting developments in regards to compact fluorescent light bulbs (CFLs): California and Australia debating plans to phase out incandescent bulbs, Walmart offering the bulbs for cheaper than they have ever been sold for before, etc.

Now comes the launch of the website and campaign. This is a joint effort by and Walmart which serves to promote the use of CFLs. An AP article about states:

A coalition of private companies and government agencies is launching a grassroots marketing campaign to persuade more Americans to help combat global warming by using energy-efficient light bulbs.

The 18Seconds movement is aimed at getting Americans to replace electricity-wasting incandescent bulbs with compact fluorescent bulbs that are up to five times more efficient and last several times longer.

The campaign — named for the average time it takes to change a light bulb — is scheduled to launch Thursday at the Tech Museum of Innovation in downtown San Jose.

The coalition includes Yahoo Inc., Wal-Mart Stores Inc., Environmental Defense, U.S. Environmental Protection Agency, Energy Department, U.S. mayors, retailers, religious organizations and conservation groups.

You can read more from a blog post from Lawrence Bender.

The website is pretty cool as well. It is interactive, so you can see counters that show how many compact fluorescent bulbs are being sold in your area. There is also a link to a tool where you can install a counter on your own website. Plus, there’s lots of info on the benefits of CFLs. There are also ways to get your friends and neighbors involved in the movement.

While switching to compact fluorescent bulbs is a great start, there are lots of other simple and practical ways to help the environment. Read our list of environmental tips here.

Michael Welsch May 11, 2007 at 12:12 pm

Today more and more environmentally aware consumers are converting from incandescent light bulbs to compact fluorescent lamps (CFLs). When
compared with standard incandescent bulbs, CFLs offer many benefits. Replacing a 60-watt incandescent with a 13-watt CFL can save you at least $30 in energy costs over the life of the bulb.

CFLs do however, contain trace amounts of mercury (less than your average household thermometer). At the end of their life, CFLs should be disposed of properly. We offer simple way to properly recycle spent CFLs, help keep mercury out of your landfill and off of your table.

Visit us at

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