Flickr photo courtesy of Clean Wal-Mart.
Talk about a mind boggling number of light bulbs! Wal-Mart announced a while backÂ that they were going to push hard to sell more compact fluorescent lightbulbs, with a goal of selling 100 million of them per year.
It’s only the beginning of October, and they’ve already hit their goal for the first year. Not bad.
Wal-Mart Stores Inc. reached an annual target of selling 100 million energy-efficient light bulbs ahead of schedule after heavily marketing them as a way for consumers to save money and fight global warming, the retailer said Tuesday.
The world’s largest retailer set the target, which roughly doubled its previous annual sales, late last year as part of a series of green policies. It expanded shelf space, cut prices and ran ads for the swirly compact fluorescent bulbs, or CFLs.
Environmentalists and manufacturers said Wal-Mart’s push has helped boost national demand for the efficient bulbs.
Backers including the U.S. Environmental Protection Agency say CFLs use one-third the energy of a traditional incandescent bulb, last up to 10 times longer and save $30 or more in energy costs over their lifetime.
Last year, an estimated 150 million CFLs were sold nationally, and the number may be twice that this year thanks to Wal-Mart’s contribution, said Noah Horowitz, senior scientist with the Natural Resources Defense Council.